It used to be called a “pound sign” on those old-school rotary phones. Then it became an abbreviation for the word “number.” Now, it is a hashtag – and it has taken over social media.
It is imperative for organizations to embrace the little tic-tac-toe symbol to ensure they aren’t losing out on business and leading the conversations about the brand on social media.
This guide outlines effective ways to:
- - Plan your hashtag strategy
- - Define your hashtag
- - Monitor your hashtag’s usage
- - Join the conversation using your hashtag