Hashtag Strategy

It used to be called a “pound sign” on those old-school rotary phones. Then it became an abbreviation for the word “number.” Now, it is a hashtag – and it has taken over social media.

It is imperative for organizations to embrace the little tic-tac-toe symbol to ensure they aren’t losing out on business and leading the conversations about the brand on social media.

This guide outlines effective ways to:

  • - Plan your hashtag strategy
  • - Define your hashtag
  • - Monitor your hashtag’s usage
  • - Join the conversation using your hashtag

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