Will Non-Profits Change in 2015?

What will 2015 hold in store for Non – Profits?   While some are beginning to understand the importance of Millennials and Corporate Partnerships to their future existence, many are still holding on to the broken model of traditional tactics of direct mail to Boomers and Partnerships that don’t include alignment with corporates business goals. The smart organizations are creating new models to embrace Millennial donors that include true accountability of funds used, while reaching out to them through Social channels that live on mobile. Partnerships now need to hold value for corporates as the days are long gone for sponsorships and philanthropy that don’t align with business goals and Corporate Social Responsibility. Will 2015 be the year of recognition for those NP’s that are stuck in the old rut? Or will they be run over by the Millennial freight train?…

Four Points to Remember in Your CSR Strategy

Most brands are aware that to do nothing with your Corporate Social Responsibility obligation is not only bad business, but it is also bad for your current and future employees. Here are 4 Points to take into account when you are developing or re-thinking your CSR Strategy. 1. Be Passionate about your Giving  In order to make sense throughout your organization, you need to get behind a cause that your stakeholders are passionate about.  Saying that you care about the environment without having any passion for that within your organization will only create long term pain. 2. Choose a Relevant Charity. Make sure that the cause you choose aligns with your CSR and can help progress your business goals.  Interview different causes to see how their audiences may benefit you. 3. Cash is Not King.  Your organization may be in…

Brands Need to be More Relevant to Millennials

I was checking out the news earlier this week and noticed an article discussing what progressive brands are doing to entice the Millennial market.  The 30 somethings and less have grown up with an expectation of products and services.  They expect your quality to be great, and your price to be great and your delivery to be great.  What they are really looking for is what a brand is doing on the planet to make it a better place. This will be the determining buying decision going forward for the market that will control 50% of the spend next year. Is your brand moving in this direction?….    Are your partnerships and sponsorships strategic in their intent to show you in the best light? Now is the time to figure it out.  I can guarantee you, your competition is. Hep  …

Go Small or Go Home

Creating a business argument using  Social Media as a channel is not a good fit for the impatient.  As a matter of fact, it’s more like a chess match than anything else.  There is so much clutter out there that in order to get any pick up at all, you will have to deliver brilliant, relevant, entertaining content just to have a sniff.   ….and here’s the good part. You will probably have to do this consistently every day for months before you can even begin to ask for business.   People on Social Media , want to be Social, they don’t want to be sold to.  To build up their trust, and to facilitate a purchase opportunity, you will have to offer tiny snippets of well thought out content until you will have the opportunity for action. If you…

Google Plus Gaining Traction

Google Plus is fast becoming an important part of Social Media engagements. I know, I know, not another platform that I have to pay attention to. Google Plus is an extension of Google. So… it goes to reason that if you want to get noticed on the world’s largest search engine, you need to be on Google Plus. Here are 3 quick points why Google Plus is a must for your business. 1. Relationship building is key Understand that industry Influencer exist on all Social Media platforms. Google Plus is no different. Extending your reach to these giants could give you the visibility locally that you have been craving on Google. Think if the influencer has a need in your market. Who are they going to call or recommend? It might as well be you, because you did the heavy…

Get into Your Employee’s Kitchen

The new breed of employee cares a lot about what you are doing as a company to make the world a better place. This is one of the key satisfaction points for the retention of your most important resource. If you are thinking about an employee engagement strategy, I would suggest that you include your employees by way of a survey to ensure you understand where their personal passions lie. Try to get into their “kitchen” so to speak so that whatever employee enhancements that you do can be meaningful to your inside as well as your outside constituents. Hep  

So Why DID You Call?

Thought I would share a quick story with you.

Sitting on the dock at the lake with my husband, enjoying a beautiful Sunday lunch, it’s the perfect day. My mobile rings with a number I don’t recognize. Turns out it is somebody calling from a national nonprofit organization. Everything went downhill from there.

The Best Escape for Think Time

I attended our annual management retreat last week. It was a great opportunity to get out of the office environment and, as Tom Watson famously said, “think.” Tom started a little company called International Business Machines — that’s IBM for anyone born after 1960.

With all of the distractions of the modern office environment and the very real benefits of being connected to everyone/anywhere the one thing that is sadly underrated is the simple act of staring out the window and wondering what could be.