Will Non-Profits Change in 2015?

What will 2015 hold in store for Non – Profits?   While some are beginning to understand the importance of Millennials and Corporate Partnerships to their future existence, many are still holding on to the broken model of traditional tactics of direct mail to Boomers and Partnerships that don’t include alignment with corporates business goals. The smart organizations are creating new models to embrace Millennial donors that include true accountability of funds used, while reaching out to them through Social channels that live on mobile. Partnerships now need to hold value for corporates as the days are long gone for sponsorships and philanthropy that don’t align with business goals and Corporate Social Responsibility. Will 2015 be the year of recognition for those NP’s that are stuck in the old rut? Or will they be run over by the Millennial freight train?…

Four Points to Remember in Your CSR Strategy

Most brands are aware that to do nothing with your Corporate Social Responsibility obligation is not only bad business, but it is also bad for your current and future employees. Here are 4 Points to take into account when you are developing or re-thinking your CSR Strategy. 1. Be Passionate about your Giving  In order to make sense throughout your organization, you need to get behind a cause that your stakeholders are passionate about.  Saying that you care about the environment without having any passion for that within your organization will only create long term pain. 2. Choose a Relevant Charity. Make sure that the cause you choose aligns with your CSR and can help progress your business goals.  Interview different causes to see how their audiences may benefit you. 3. Cash is Not King.  Your organization may be in…

Brands Need to be More Relevant to Millennials

I was checking out the news earlier this week and noticed an article discussing what progressive brands are doing to entice the Millennial market.  The 30 somethings and less have grown up with an expectation of products and services.  They expect your quality to be great, and your price to be great and your delivery to be great.  What they are really looking for is what a brand is doing on the planet to make it a better place. This will be the determining buying decision going forward for the market that will control 50% of the spend next year. Is your brand moving in this direction?….    Are your partnerships and sponsorships strategic in their intent to show you in the best light? Now is the time to figure it out.  I can guarantee you, your competition is. Hep  …