I attended our annual management retreat last week. It was a great opportunity to get out of the office environment and, as Tom Watson famously said, “think.” Tom started a little company called International Business Machines — that’s IBM for anyone born after 1960.
With all of the distractions of the modern office environment and the very real benefits of being connected to everyone/anywhere the one thing that is sadly underrated is the simple act of staring out the window and wondering what could be.
Amazon has been in the news a lot lately and for good reason. The more I read about the company and its leadership the more it becomes clear that they have not read the rule book. This is what makes Amazon so disruptive.
As a concept and a platform there is no segment of the economy that it will not or cannot touch. A truly frictionless customer engagement platform could change the way that non-profits operate. The announcement that Amazon will release a smartphone is just noise.
I was watching CBS News Sunday Morning (which may well be the best show on television, BTW). There was a segment on Cheerios — more specifically the marketing of Cheerios. The recent Super Bowl spot featured a mom, a dad and their six-year-old daughter. The premise was that Mom and Dad were telling her that she was going to have a new sister/brother. Cheerios is consumed in the process.
Cheerios, family, kids….it all makes sense — that’s how you sell cereal.
The response on social media was overwhelmingly positive. There were some responses from people that were very upset about the spot.