Will Non-Profits Change in 2015?

What will 2015 hold in store for Non – Profits?   While some are beginning to understand the importance of Millennials and Corporate Partnerships to their future existence, many are still holding on to the broken model of traditional tactics of direct mail to Boomers and Partnerships that don’t include alignment with corporates business goals. The smart organizations are creating new models to embrace Millennial donors that include true accountability of funds used, while reaching out to them through Social channels that live on mobile. Partnerships now need to hold value for corporates as the days are long gone for sponsorships and philanthropy that don’t align with business goals and Corporate Social Responsibility. Will 2015 be the year of recognition for those NP’s that are stuck in the old rut? Or will they be run over by the Millennial freight train?…

Go Small or Go Home

Creating a business argument using  Social Media as a channel is not a good fit for the impatient.  As a matter of fact, it’s more like a chess match than anything else.  There is so much clutter out there that in order to get any pick up at all, you will have to deliver brilliant, relevant, entertaining content just to have a sniff.   ….and here’s the good part. You will probably have to do this consistently every day for months before you can even begin to ask for business.   People on Social Media , want to be Social, they don’t want to be sold to.  To build up their trust, and to facilitate a purchase opportunity, you will have to offer tiny snippets of well thought out content until you will have the opportunity for action. If you…

The Best Escape for Think Time

I attended our annual management retreat last week. It was a great opportunity to get out of the office environment and, as Tom Watson famously said, “think.” Tom started a little company called International Business Machines — that’s IBM for anyone born after 1960.

With all of the distractions of the modern office environment and the very real benefits of being connected to everyone/anywhere the one thing that is sadly underrated is the simple act of staring out the window and wondering what could be.

1984 or the Jetsons?

Amazon has been in the news a lot lately and for good reason. The more I read about the company and its leadership the more it becomes clear that they have not read the rule book. This is what makes Amazon so disruptive.

As a concept and a platform there is no segment of the economy that it will not or cannot touch. A truly frictionless customer engagement platform could change the way that non-profits operate. The announcement that Amazon will release a smartphone is just noise.

Who’d Have Thought Cheerios Could Be So Controversial?

I was watching CBS News Sunday Morning (which may well be the best show on television, BTW). There was a segment on Cheerios — more specifically the marketing of Cheerios. The recent Super Bowl spot featured a mom, a dad and their six-year-old daughter. The premise was that Mom and Dad were telling her that she was going to have a new sister/brother. Cheerios is consumed in the process.

Cheerios, family, kids….it all makes sense — that’s how you sell cereal.

The response on social media was overwhelmingly positive. There were some responses from people that were very upset about the spot.