I was checking out the news earlier this week and noticed an article discussing what progressive brands are doing to entice the Millennial market. The 30 somethings and less have grown up with an expectation of products and services. They expect your quality to be great, and your price to be great and your delivery to be great. What they are really looking for is what a brand is doing on the planet to make it a better place. This will be the determining buying decision going forward for the market that will control 50% of the spend next year. Is your brand moving in this direction?…. Are your partnerships and sponsorships strategic in their intent to show you in the best light? Now is the time to figure it out. I can guarantee you, your competition is. Hep …
The new breed of employee cares a lot about what you are doing as a company to make the world a better place. This is one of the key satisfaction points for the retention of your most important resource. If you are thinking about an employee engagement strategy, I would suggest that you include your employees by way of a survey to ensure you understand where their personal passions lie. Try to get into their “kitchen” so to speak so that whatever employee enhancements that you do can be meaningful to your inside as well as your outside constituents. Hep
It seems to me that there are two types of passionate people: Those people that ooze passion and will dive into a cause with all their heart, and those people that will jump on the passion bandwagon only if they see their friends participating and it seems like the popular thing to do.
We’ve had some push-back from digital departments about deploying Social Ambassador campaigns on their behalf. Many managers suggest that they have the tools and the people that can handle what we do.
Our experience suggests that most digital departments are overworked already with what they have on their plate and can’t take on any more campaign projects.
Here is some good news: Our team is completely self contained and we are able to deliver cause marketing sponsorship campaigns from concept to completion.
Effective sponsorships should all have this one key ingredient for success…
SELL THE HEART, THE HEAD WILL FOLLOW. In order to create sustainable messaging in a sponsorship campaign, one needs to create inspiration. By inspiring someone, you will create passion.
A great cause marketing campaign will have a strong triangle that will include the following three points: cause, corporate, and most importantly, community.
We all need to go back to school and learn about the new business model of 2014 as it relates to sales and sales costs. Sales costs in the new model are now more than your sales costs plus your marketing costs. Today, your costs need to include sales, marketing, donations and sponsorships. Every revenue expenditure that touches your audience needs to be part of the new cost of sale equation. Sponsorships and partnerships should be studied and analyzed to give the same scrutiny as the other line items. Sponsorships need to be accountable to your bottom line. The big brands spend a ton on building software and platforms to measure every sponsorship campaign. Many brands have internal digital departments that monitor every activation and audience engagement. Your sponsorships deserve the same level of insight. Make your sponsorships as accountable…
In today’s complex sponsorship model, getting your audience to the point where they are ready to take action is often more difficult than it appears.
Your employees are the most important asset of your business. As the economy continues to improve, the competition for great talent is just going to get more intense.
What are you doing to keep them engaged?
Many CEOs feel the same way as I do: if you are fortunate to do well because you have a successful business then you should give back to the community. No questions asked.
But should the question be asked…