Creating a business argument using Social Media as a channel is not a good fit for the impatient. As a matter of fact, it’s more like a chess match than anything else. There is so much clutter out there that in order to get any pick up at all, you will have to deliver brilliant, relevant, entertaining content just to have a sniff. ….and here’s the good part.
You will probably have to do this consistently every day for months before you can even begin to ask for business. People on Social Media , want to be Social, they don’t want to be sold to. To build up their trust, and to facilitate a purchase opportunity, you will have to offer tiny snippets of well thought out content until you will have the opportunity for action.
If you are not prepared to go small and to commit to the long term, you shouldn’t be in the game.
Oh, by the way, you need to be in the game because there isn’t much else that is working any more.