Capacity Rather Than Conflict

We’ve had some push-back from digital departments about deploying Social Ambassador campaigns on their behalf. Many managers suggest that they have the tools and the people that can handle what we do.

Our experience suggests that most digital departments are overworked already with what they have on their plate and can’t take on any more campaign projects.

Here is some good news: Our team is completely self contained and we are able to deliver cause marketing sponsorship campaigns from concept to completion.

Sponsorship for Your Bottom Line

We all need to go back to school and learn about the new business model of 2014 as it relates to sales and sales costs. Sales costs in the new model are now more than your sales costs plus your marketing costs. Today, your costs need to include sales, marketing, donations and sponsorships. Every revenue expenditure that touches your audience needs to be part of the new cost of sale equation. Sponsorships and partnerships should be studied and analyzed to give the same scrutiny as the other line items. Sponsorships need to be accountable to your bottom line. The big brands spend a ton on building software and platforms to measure every sponsorship campaign. Many brands have internal digital departments that monitor every activation and audience engagement. Your sponsorships deserve the same level of insight. Make your sponsorships as accountable…