Creating a business argument using Social Media as a channel is not a good fit for the impatient. As a matter of fact, it’s more like a chess match than anything else. There is so much clutter out there that in order to get any pick up at all, you will have to deliver brilliant, relevant, entertaining content just to have a sniff. ….and here’s the good part. You will probably have to do this consistently every day for months before you can even begin to ask for business. People on Social Media , want to be Social, they don’t want to be sold to. To build up their trust, and to facilitate a purchase opportunity, you will have to offer tiny snippets of well thought out content until you will have the opportunity for action. If you…
The new breed of employee cares a lot about what you are doing as a company to make the world a better place. This is one of the key satisfaction points for the retention of your most important resource. If you are thinking about an employee engagement strategy, I would suggest that you include your employees by way of a survey to ensure you understand where their personal passions lie. Try to get into their “kitchen” so to speak so that whatever employee enhancements that you do can be meaningful to your inside as well as your outside constituents. Hep
We’ve had some push-back from digital departments about deploying Social Ambassador campaigns on their behalf. Many managers suggest that they have the tools and the people that can handle what we do.
Our experience suggests that most digital departments are overworked already with what they have on their plate and can’t take on any more campaign projects.
Here is some good news: Our team is completely self contained and we are able to deliver cause marketing sponsorship campaigns from concept to completion.
Amazon has been in the news a lot lately and for good reason. The more I read about the company and its leadership the more it becomes clear that they have not read the rule book. This is what makes Amazon so disruptive.
As a concept and a platform there is no segment of the economy that it will not or cannot touch. A truly frictionless customer engagement platform could change the way that non-profits operate. The announcement that Amazon will release a smartphone is just noise.
I just returned home from the Cause Marketing Forum in Chicago. Organizers did a fantastic job at setting up an environment of collaboration and learning. I met some awesome people from organizations that are doing some amazing social change programs. I found it to be very inspiring.
One of the coolest things that I learned and took away was looking at gaming and e-sports in a way that not many of us had thought.
May 31, 2014, was a great day for football fans in my hometown. Not only was it season ticket pick-up day, it was also fan appreciation day. The football fans from our city were out in full force to celebrate their team
I called this blog “WOOHOO Moments” because I believe that great experiences bring the WOOHOO out in all of us. My loyalty to a brand is simply made up of a lot of moments. Collectively those moments let me feel both emotionally and physically connected to what a brand stands for.
Here are some moments that I have experienced that are quite simple and yet very WOOHOO
A great cause marketing campaign will have a strong triangle that will include the following three points: cause, corporate, and most importantly, community.
How do we leave people with a great experience on social media that makes them spread the word about us? When I first started on social media, I was one of those people that signed up, accepted friend invitations and then just watched. I was not really sure about how people engaged and what types of things people engaged with.
We all need to go back to school and learn about the new business model of 2014 as it relates to sales and sales costs. Sales costs in the new model are now more than your sales costs plus your marketing costs. Today, your costs need to include sales, marketing, donations and sponsorships. Every revenue expenditure that touches your audience needs to be part of the new cost of sale equation. Sponsorships and partnerships should be studied and analyzed to give the same scrutiny as the other line items. Sponsorships need to be accountable to your bottom line. The big brands spend a ton on building software and platforms to measure every sponsorship campaign. Many brands have internal digital departments that monitor every activation and audience engagement. Your sponsorships deserve the same level of insight. Make your sponsorships as accountable…