Most brands are aware that to do nothing with your Corporate Social Responsibility obligation is not only bad business, but it is also bad for your current and future employees. Here are 4 Points to take into account when you are developing or re-thinking your CSR Strategy. 1. Be Passionate about your Giving In order to make sense throughout your organization, you need to get behind a cause that your stakeholders are passionate about. Saying that you care about the environment without having any passion for that within your organization will only create long term pain. 2. Choose a Relevant Charity. Make sure that the cause you choose aligns with your CSR and can help progress your business goals. Interview different causes to see how their audiences may benefit you. 3. Cash is Not King. Your organization may be in…
It seems to me that there are two types of passionate people: Those people that ooze passion and will dive into a cause with all their heart, and those people that will jump on the passion bandwagon only if they see their friends participating and it seems like the popular thing to do.
Amazon has been in the news a lot lately and for good reason. The more I read about the company and its leadership the more it becomes clear that they have not read the rule book. This is what makes Amazon so disruptive.
As a concept and a platform there is no segment of the economy that it will not or cannot touch. A truly frictionless customer engagement platform could change the way that non-profits operate. The announcement that Amazon will release a smartphone is just noise.
It just dawned on me last week as I was reflecting on my journey to work with Social Ambassador: I am one of the luckiest people on the planet.
If you were to sit down right now and list three things that bring you energy and three things that drain your energy, what would they be? For purposes of this post, I am going to share my hands down number 1 thing that drains my energy and that is being around negative people.
We all have choices in life, so why not focus on what you can do to achieve a positive outcome rather than dwell on the negative? In saying this, I am going to share my United Airlines experience and while it may seem like I am focused on the negative, I am actually sharing a personal experience, which happens to be negative, in order to provide a positive solution that could be a win for the company, for a cause and for the community.
I called this blog “WOOHOO Moments” because I believe that great experiences bring the WOOHOO out in all of us. My loyalty to a brand is simply made up of a lot of moments. Collectively those moments let me feel both emotionally and physically connected to what a brand stands for.
Here are some moments that I have experienced that are quite simple and yet very WOOHOO
A great cause marketing campaign will have a strong triangle that will include the following three points: cause, corporate, and most importantly, community.
In the early development stages of The Social Ambassador, we set out to learn from the companies who would potentially be corporate partners in utilizing Social Ambassador as a platform to help them do well by doing good. It was important to understand from these organizations, based on their criteria, how they distribute both philanthropic and corporate sponsorship dollars.
Many CEOs feel the same way as I do: if you are fortunate to do well because you have a successful business then you should give back to the community. No questions asked.
But should the question be asked…