If you were to sit down right now and list three things that bring you energy and three things that drain your energy, what would they be? For purposes of this post, I am going to share my hands down number 1 thing that drains my energy and that is being around negative people.
We all have choices in life, so why not focus on what you can do to achieve a positive outcome rather than dwell on the negative? In saying this, I am going to share my United Airlines experience and while it may seem like I am focused on the negative, I am actually sharing a personal experience, which happens to be negative, in order to provide a positive solution that could be a win for the company, for a cause and for the community.
A great cause marketing campaign will have a strong triangle that will include the following three points: cause, corporate, and most importantly, community.
There are hundreds of people laying on the beach in Puerto Vallarta right now. They are enjoying the sounds of waves crashing and feeling the wind brush against their tanned skin. Naturally, a pale Canadian guy disturbs the tranquility and starts asking them random questions. And yes, I hold up my Social Ambassador badge like it’s a police officer’s identification. Thankfully I haven’t been pepper sprayed by someone I am annoying. Geez, I feel like Howie Mandel.
In this corner of the blog we are asking people random questions about their passions and what makes them want to get involved with causes and bettering the world. I can’t promise any hard-hitting questions but rather simple insight into what drives people in such a fast-paced social media’ed world.
Today’s question: What makes you want to give?