Go Small or Go Home

Creating a business argument using  Social Media as a channel is not a good fit for the impatient.  As a matter of fact, it’s more like a chess match than anything else.  There is so much clutter out there that in order to get any pick up at all, you will have to deliver brilliant, relevant, entertaining content just to have a sniff.   ….and here’s the good part. You will probably have to do this consistently every day for months before you can even begin to ask for business.   People on Social Media , want to be Social, they don’t want to be sold to.  To build up their trust, and to facilitate a purchase opportunity, you will have to offer tiny snippets of well thought out content until you will have the opportunity for action. If you…

Capacity Rather Than Conflict

We’ve had some push-back from digital departments about deploying Social Ambassador campaigns on their behalf. Many managers suggest that they have the tools and the people that can handle what we do.

Our experience suggests that most digital departments are overworked already with what they have on their plate and can’t take on any more campaign projects.

Here is some good news: Our team is completely self contained and we are able to deliver cause marketing sponsorship campaigns from concept to completion.

Be Social, Not Do Social

Be Social, Not Do Social

How do we leave people with a great experience on social media that makes them spread the word about us? When I first started on social media, I was one of those people that signed up, accepted friend invitations and then just watched. I was not really sure about how people engaged and what types of things people engaged with.

When Being a Number Means Everything

When Being a Number Means Everything

On May 10, 2014, I ran in the 10th annual Fargo Marathon. As one of 24,000 participants running in this year’s event, I was proud to wear my number (bib). After all, there was only one of me, and my bib was just as important as every other bib out there. You can get a sense of the enormity of this event by watching the this video.

If you haven’t had the pleasure of participating in a large-scale race like this one, let me tell you you are missing out! The 32-person race committee is focused on the experience of each of the 24,000 participants and their families in the 363 days leading up to the race weekend.

My Why

Do you ever take time to think about why we do what we do, or why some activities give us energy while others drain us? For right now, let’s hold that thought and please indulge me as I dig deep into the past in search of “My Why.” Growing up, my family attended the same church that my mom and dad had attended since first arriving in the big city of Winnipeg from rural Manitoba in 1950. I vividly remember sitting in the cold little Sunday school room at the top of the stairs. In fact, just thinking about it I can smell the old books and feel that old church wrap its arms around me. I must have been about 12 years old and on this particular Sunday we had a guest join us, who shared stories about their…