Four Points to Remember in Your CSR Strategy

Most brands are aware that to do nothing with your Corporate Social Responsibility obligation is not only bad business, but it is also bad for your current and future employees. Here are 4 Points to take into account when you are developing or re-thinking your CSR Strategy. 1. Be Passionate about your Giving  In order to make sense throughout your organization, you need to get behind a cause that your stakeholders are passionate about.  Saying that you care about the environment without having any passion for that within your organization will only create long term pain. 2. Choose a Relevant Charity. Make sure that the cause you choose aligns with your CSR and can help progress your business goals.  Interview different causes to see how their audiences may benefit you. 3. Cash is Not King.  Your organization may be in…

The World of Two WHYs – Philanthroship

In the early development stages of The Social Ambassador, we set out to learn from the companies who would potentially be corporate partners in utilizing Social Ambassador as a platform to help them do well by doing good. It was important to understand from these organizations, based on their criteria, how they distribute both philanthropic and corporate sponsorship dollars.