Amazon has been in the news a lot lately and for good reason. The more I read about the company and its leadership the more it becomes clear that they have not read the rule book. This is what makes Amazon so disruptive.
As a concept and a platform there is no segment of the economy that it will not or cannot touch. A truly frictionless customer engagement platform could change the way that non-profits operate. The announcement that Amazon will release a smartphone is just noise.
Let’s be honest, sometimes the stupidest things trend in social media. But then there are also times when platforms like Twitter are incredibly useful – especially in times of crisis.
Following last week’s tragic events in Moncton, N.B., where three police officers were killed in the line of duty, Social Ambassador began tracking #PrayForMoncton as it quickly began trending – not just in Moncton, not just in New Brunswick, not just in Canada… but worldwide.
I just returned home from the Cause Marketing Forum in Chicago. Organizers did a fantastic job at setting up an environment of collaboration and learning. I met some awesome people from organizations that are doing some amazing social change programs. I found it to be very inspiring.
One of the coolest things that I learned and took away was looking at gaming and e-sports in a way that not many of us had thought.
You know that feeling you get when you are a part of a team, a team that is making a difference in the world? Social Ambassador knows that feeling well. Every minute of every day you make choices, and those choices create the framework of your day. As you know, these choices mean a large portion of your day is spent in a virtual world, in the workplace, on your smartphone or tablet, and most likely in your home. We are, after all, social beings and we crave contestant entertainment or engagement. As the client marketing manager on a team of incredibly talented visionaries, I have the pleasure of being part of a team that sees the vision. The vision that one person can make a huge impact with just one action. This empowering revolution has been sweeping the Internet…