Go Small or Go Home

Creating a business argument using  Social Media as a channel is not a good fit for the impatient.  As a matter of fact, it’s more like a chess match than anything else.  There is so much clutter out there that in order to get any pick up at all, you will have to deliver brilliant, relevant, entertaining content just to have a sniff.   ….and here’s the good part. You will probably have to do this consistently every day for months before you can even begin to ask for business.   People on Social Media , want to be Social, they don’t want to be sold to.  To build up their trust, and to facilitate a purchase opportunity, you will have to offer tiny snippets of well thought out content until you will have the opportunity for action. If you…

Google Plus Gaining Traction

Google Plus is fast becoming an important part of Social Media engagements. I know, I know, not another platform that I have to pay attention to. Google Plus is an extension of Google. So… it goes to reason that if you want to get noticed on the world’s largest search engine, you need to be on Google Plus. Here are 3 quick points why Google Plus is a must for your business. 1. Relationship building is key Understand that industry Influencer exist on all Social Media platforms. Google Plus is no different. Extending your reach to these giants could give you the visibility locally that you have been craving on Google. Think if the influencer has a need in your market. Who are they going to call or recommend? It might as well be you, because you did the heavy…

WOOHOO Moments

I called this blog “WOOHOO Moments” because I believe that great experiences bring the WOOHOO out in all of us. My loyalty to a brand is simply made up of a lot of moments. Collectively those moments let me feel both emotionally and physically connected to what a brand stands for.

Here are some moments that I have experienced that are quite simple and yet very WOOHOO

Who’d Have Thought Cheerios Could Be So Controversial?

I was watching CBS News Sunday Morning (which may well be the best show on television, BTW). There was a segment on Cheerios — more specifically the marketing of Cheerios. The recent Super Bowl spot featured a mom, a dad and their six-year-old daughter. The premise was that Mom and Dad were telling her that she was going to have a new sister/brother. Cheerios is consumed in the process.

Cheerios, family, kids….it all makes sense — that’s how you sell cereal.

The response on social media was overwhelmingly positive. There were some responses from people that were very upset about the spot.

Sponsorship for Your Bottom Line

We all need to go back to school and learn about the new business model of 2014 as it relates to sales and sales costs. Sales costs in the new model are now more than your sales costs plus your marketing costs. Today, your costs need to include sales, marketing, donations and sponsorships. Every revenue expenditure that touches your audience needs to be part of the new cost of sale equation. Sponsorships and partnerships should be studied and analyzed to give the same scrutiny as the other line items. Sponsorships need to be accountable to your bottom line. The big brands spend a ton on building software and platforms to measure every sponsorship campaign. Many brands have internal digital departments that monitor every activation and audience engagement. Your sponsorships deserve the same level of insight. Make your sponsorships as accountable…

Getting to the WOW factor

It is funny how many different explanations there are for a great experience. Some call it a “wow” factor, which covers a lot of ground and really depends on how the customer is feeling at that moment. I know for myself, little acts of surprise can bring a smile to my face, but only if it is relevant. How we make someone feel is really the WOW factor, the little gestures, the caring, empathy and yes doing some “extra” thing that demonstrates that you know the customer or are interested in getting to know the customer.