Most brands are aware that to do nothing with your Corporate Social Responsibility obligation is not only bad business, but it is also bad for your current and future employees. Here are 4 Points to take into account when you are developing or re-thinking your CSR Strategy. 1. Be Passionate about your Giving In order to make sense throughout your organization, you need to get behind a cause that your stakeholders are passionate about. Saying that you care about the environment without having any passion for that within your organization will only create long term pain. 2. Choose a Relevant Charity. Make sure that the cause you choose aligns with your CSR and can help progress your business goals. Interview different causes to see how their audiences may benefit you. 3. Cash is Not King. Your organization may be in…
The new breed of employee cares a lot about what you are doing as a company to make the world a better place. This is one of the key satisfaction points for the retention of your most important resource. If you are thinking about an employee engagement strategy, I would suggest that you include your employees by way of a survey to ensure you understand where their personal passions lie. Try to get into their “kitchen” so to speak so that whatever employee enhancements that you do can be meaningful to your inside as well as your outside constituents. Hep
It seems to me that there are two types of passionate people: Those people that ooze passion and will dive into a cause with all their heart, and those people that will jump on the passion bandwagon only if they see their friends participating and it seems like the popular thing to do.
It just dawned on me last week as I was reflecting on my journey to work with Social Ambassador: I am one of the luckiest people on the planet.
Little Titus’s life was hanging in the balance. The cute puppy had behavioral issues and a skin condition requiring expensive medication. Like many dogs at a humane society, Titus had a short shelf life since he couldn’t attract someone to give him a forever home. He was, what they call, a “death row dog” – scheduled to be euthanized at noon.
Titus was found wandering alongside a busy street, dodging rush-hour traffic. As cars slowed when Titus weaved in and out of the lanes, he attempted to approach the cars possibly thinking they were there to rescue him.
Effective sponsorships should all have this one key ingredient for success…
SELL THE HEART, THE HEAD WILL FOLLOW. In order to create sustainable messaging in a sponsorship campaign, one needs to create inspiration. By inspiring someone, you will create passion.
May 31, 2014, was a great day for football fans in my hometown. Not only was it season ticket pick-up day, it was also fan appreciation day. The football fans from our city were out in full force to celebrate their team
It’s absolutely fascinating how social media continues to shape and evolve our business and that of our customers’ businesses every day — actually every hour, every minute and every second. Whether our customers are donors, members, subscribers or consumers, how we approach, engage and respond with customers dictates how they “feel” about our organizations. It also dictates whether they are motivated to give, join, subscribe or buy from us and whether or not they will remain loyal.
In today’s complex sponsorship model, getting your audience to the point where they are ready to take action is often more difficult than it appears.
On May 10, 2014, I ran in the 10th annual Fargo Marathon. As one of 24,000 participants running in this year’s event, I was proud to wear my number (bib). After all, there was only one of me, and my bib was just as important as every other bib out there. You can get a sense of the enormity of this event by watching the this video.
If you haven’t had the pleasure of participating in a large-scale race like this one, let me tell you you are missing out! The 32-person race committee is focused on the experience of each of the 24,000 participants and their families in the 363 days leading up to the race weekend.