Let’s be honest, sometimes the stupidest things trend in social media. But then there are also times when platforms like Twitter are incredibly useful – especially in times of crisis.
Following last week’s tragic events in Moncton, N.B., where three police officers were killed in the line of duty, Social Ambassador began tracking #PrayForMoncton as it quickly began trending – not just in Moncton, not just in New Brunswick, not just in Canada… but worldwide.
I was watching CBS News Sunday Morning (which may well be the best show on television, BTW). There was a segment on Cheerios — more specifically the marketing of Cheerios. The recent Super Bowl spot featured a mom, a dad and their six-year-old daughter. The premise was that Mom and Dad were telling her that she was going to have a new sister/brother. Cheerios is consumed in the process.
Cheerios, family, kids….it all makes sense — that’s how you sell cereal.
The response on social media was overwhelmingly positive. There were some responses from people that were very upset about the spot.
There are hundreds of people laying on the beach in Puerto Vallarta right now. They are enjoying the sounds of waves crashing and feeling the wind brush against their tanned skin. Naturally, a pale Canadian guy disturbs the tranquility and starts asking them random questions. And yes, I hold up my Social Ambassador badge like it’s a police officer’s identification. Thankfully I haven’t been pepper sprayed by someone I am annoying. Geez, I feel like Howie Mandel.
In this corner of the blog we are asking people random questions about their passions and what makes them want to get involved with causes and bettering the world. I can’t promise any hard-hitting questions but rather simple insight into what drives people in such a fast-paced social media’ed world.
Today’s question: What makes you want to give?
Some people say that their reputation means nothing to them. If they know they are a good person, that’s all that matters. But for corporations, the same can’t be said for a positive image. In fact, it is a company’s reputation that can make or break its success…