Let’s be honest, sometimes the stupidest things trend in social media. But then there are also times when platforms like Twitter are incredibly useful – especially in times of crisis.
Following last week’s tragic events in Moncton, N.B., where three police officers were killed in the line of duty, Social Ambassador began tracking #PrayForMoncton as it quickly began trending – not just in Moncton, not just in New Brunswick, not just in Canada… but worldwide.
How do we leave people with a great experience on social media that makes them spread the word about us? When I first started on social media, I was one of those people that signed up, accepted friend invitations and then just watched. I was not really sure about how people engaged and what types of things people engaged with.