The Brilliance of E-Gaming

I just returned home from the Cause Marketing Forum in Chicago. Organizers did a fantastic job at setting up an environment of collaboration and learning. I met some awesome people from organizations that are doing some amazing social change programs. I found it to be very inspiring.

One of the coolest things that I learned and took away was looking at gaming and e-sports in a way that not many of us had thought.

Sponsorship for Your Bottom Line

We all need to go back to school and learn about the new business model of 2014 as it relates to sales and sales costs. Sales costs in the new model are now more than your sales costs plus your marketing costs. Today, your costs need to include sales, marketing, donations and sponsorships. Every revenue expenditure that touches your audience needs to be part of the new cost of sale equation. Sponsorships and partnerships should be studied and analyzed to give the same scrutiny as the other line items. Sponsorships need to be accountable to your bottom line. The big brands spend a ton on building software and platforms to measure every sponsorship campaign. Many brands have internal digital departments that monitor every activation and audience engagement. Your sponsorships deserve the same level of insight. Make your sponsorships as accountable…