It just dawned on me last week as I was reflecting on my journey to work with Social Ambassador: I am one of the luckiest people on the planet.
A great cause marketing campaign will have a strong triangle that will include the following three points: cause, corporate, and most importantly, community.
We all need to go back to school and learn about the new business model of 2014 as it relates to sales and sales costs. Sales costs in the new model are now more than your sales costs plus your marketing costs. Today, your costs need to include sales, marketing, donations and sponsorships. Every revenue expenditure that touches your audience needs to be part of the new cost of sale equation. Sponsorships and partnerships should be studied and analyzed to give the same scrutiny as the other line items. Sponsorships need to be accountable to your bottom line. The big brands spend a ton on building software and platforms to measure every sponsorship campaign. Many brands have internal digital departments that monitor every activation and audience engagement. Your sponsorships deserve the same level of insight. Make your sponsorships as accountable…
In today’s complex sponsorship model, getting your audience to the point where they are ready to take action is often more difficult than it appears.